On ruger.com the suggested retail price for a Ruger M77 Hawkeye Standard is about 800 bucks. At Scheels the other day, i saw the

[Reid Jones]

On ruger.com the suggested retail price for a Ruger M77 Hawkeye Standard is about 800 bucks. At Scheels the other day, i saw the same exact gun in there for 600. is there a reason it's 200 dollars cheaper than the suggested price? could it have been a used gun? because it looked brand spankin' new.

[jay]

Gun manufacturers are just really proud of their guns. Guns are like cars; you should never have to pay MSRP. There is alot of markup. If you went out to gunbroker.com or galleryofguns.com you would probably find it even cheaper than you found.

[alabamahunter]

I've never seen a msrp on a gun that was actually what dealers were charging for it. For the most part it's a physiological thing. If people think their getting it for a good bit less than it normally cost, then their more likely to buy it.

[herbie57_57]

Like the other 2 have said most of the time on websites the mrsp is way higher than you can buy the gun for. When you are buying a gun keep that in mind, cabelas goes closer to the mrsp than wal-mart but cabelas also has better service after the purchase.

[hnestle]

When I bought my Ruger M77 7mm Sportster about 5 years ago the suggest retail was $799, but I got it brand new for $524 tax included, and two years ago a got a regular m77 25-06 for &479. suggest retail is always high. Go to Walmart and if that store carries gun, all of them don't anymore, ask for their special order catalog. I would have rather gotten them a at gun shop but they were way cheaper, and I had student loans.

[steve182]

Don't ever pay Suggested Retail Price. That's like paying Sticker Price for a car.

[Beekeeper]

MSRP is always high. This allows dealer some room to operate under. I see that rifle priced at dealer in my area any where from $585 to $620 depending on the volume of sales the dealer generates. If you can get a hold of a jobber price list you would find that most interesting in comparison to MSRP!

[hunt_fish_sleep]

Guns are always cheaper than the MSRP.

[rezavoirdog]

Current and future legislation or speculation will affect gun prices too. Buy when you can, I've found from my personal experience the rifles are marked-up at least 20-30%, depending on the stability of the market.

[rudyglove27]

Agreed with Beekeeper answer above and A + 1 for you sir!!!